Tuesday, May 25, 2010

Breathe Easy Launches to Support Lung Cancer Canada

Canadian jewellery designer John de Jong of JdJ Jewellery in Toronto extends his Breathe Easy fundraising event initiative with the launch of the limited edition ‘Breathe Easy’ ring and pendant, in support of Lung Cancer Canada.

Priced at $150 (6mm ring) and $195 (10mm ring, pendant), the fresh Breathe Easy designs, in sterling silver with ‘Breathe Easy’ etched in, make an accessible entry point to owning a piece by JdJ--the designer, recently featured in O, the Oprah Magazine (May 2010 issue).

“2010 marks the third edition of the Breathe Easy event and we wanted to extend the reach of the compelling message through some unique and affordable jewellery pieces,” said de Jong. “I started the event in 2007, the year after my father passed away of lung cancer, and feel really strongly about extending ways to raise funds to support research, education and awareness.”

Lung Cancer Canada will receive fifty and seventy-five dollars from the sale of the $150 and $195 pieces respectively. Supporters who wish to purchase the ring or pendant may visit the JdJ Toronto location, 60 Bloor Street West - Suite 406, or call 1-877-923-JDJ-1.

1 comment:

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