Tuesday, July 27, 2010

Luxury Goods Designer Creates World’s Most Expensive iPad

Stuart Hughes has created the solid gold limited edition iPad Supreme
Edition, the world’s most expensive Apple iPad. The Apple logo on the back
of the 64GB Wi-Fi and 3G Apple iPad is encrusted with 53 individually set
flawless diamonds totaling 25.5 carats, and the rear and surround case of
the device is made from a single piece of gold weighing 2,100g. The iPad is
a limited-edition item of 10 units.

Sienna Miller Tapped as New Face of Piaget Collection

Actress Sienna Miller has been tapped as the new face of the Piaget
Possession gold collection, a range of gold and diamond jewellery. The
Possession collection – which features bracelets, chains and rings made from
yellow gold – is celebrating its 20th anniversary this year with the release
of a series of images featuring the British actress wearing pieces from the

Patek Philippe Watch Nets Record Price at Auction

A one-of-a-kind 1943 Patek Philippe yellow gold wristwatch, considered the
Mona Lisa of 20th century wristwatches, sold for a record-breaking price at
auction on May 10. The timepiece, a perpetual calendar with moonphase
display, surpassed initial estimates of US$1.5-million to US$2.5-million
Swiss francs and sold for US$5.7-million at the Christie’s International
auction in Geneva. This is the first time in 20 years this model has been

Jorg Gray to Launch New Watch Collections

U.S. watch company Jorg Gray has launched a complete collection of men’s
and women’s timepieces. The line is worn by President Barack Obama and
William Shatner, and will include Swiss movements, chronograph functions,
sapphire crystals
and diamonds.

Chopard Celebrates Anniversary With Animal-Themed Collection

Luxury watch and jewellery manufacturer Chopard is celebrating its 150th anniversary with a 150-piece animal-themed Haute Joaillerie collection called Animal World. The animal theme was chosen by Caroline Gruosi-Scheufele, the Geneva-based company’s co-president and artistic director. It features unexpected animals – including hippopotamuses, seahorses and rats – and gemstones such as kunzites, moonstones, Paraiba tourmalines, pearls, quartz. One standout piece, a bib necklace called The Clownfish, took 750 hours to complete and is set with 2,160 stones including diamonds, aquamarines, moonstones, quartz, topaz and sapphires.

CJA Announces Brand New Foreign Exchange Group Savings Program

CJA launches the new group savings program regarding foreign exchange and wire transfers. CJA reached out to a number of companies involved in foreign exchange (FX) to obtain a number of proposals to consider. After an extensive review, the Association decided to go with Cambridge Mercantile Group. Cambridge Mercantile Group clearly stood out from the pack, and they had the most competitive transaction rates and spreads for foreign exchange. We found them to have an effective online solution, which is in the near future going to evolve to a state of the art way of handling transactions and will be very user-friendly.

The FX program is available to be taken advantage of by all our members at anytime starting now.

We would encourage you to open the attached document from Cambridge Mercantile Group, and review the many features of the program. By opening the attachment, you will see the many offerings such as free wire transfers, and how easy it is to register your company’s account online.

Please note, Cambridge Mercantile Group is a leading foreign exchange dealer that has been in business for over 19 years. With almost 10,000 corporate clients and offices across North America and Europe, their objective is to help you save time and money on international payables and receivables. The rates you receive from Cambridge are real-time quotes and extremely competitive. They are proud to provide you with an exceptional level of personal service, rarely provided by the large commercial banks. To set up an account with Cambridge Mercantile Group, please follow these steps: Go to www.cambridgefx.com, click on “Resources” and move down and choose “Downloads” from the drop down list. Once you are on the downloads page, please contact Sam Small (contact information below) to direct you to the proper application and to set your company up. Don’t forget to mention to Sam that you are a member of CJA.

Interview with Raymond Weil CEO about Canadian distrbution change

Canadian Jeweller (CJ): Cloriano in Montreal has been your distributor in
Canada for decades. Why have you decided to make this change?

Olivier Bernheim (OB): It is true; we were partners for many years. Recently
it appeared to us that the time had come for a more personal commitment. We
felt that in order to achieve new objectives regarding the brand’s
development and sustainable growth in Canada, this was the necessary change.
In addition, it is the natural evolution for a company whose leitmotif is
‘Independence is a state of mind.’

CJ: Will the distribution be handled by the U.S. office or from Geneva? Will
any watches be warehoused in Canada?

OB: Distribution will be handled out of the Raymond Weil Genève US office by
a dedicated Canadian team. Watches will be available to the market and press
via the New York office.

CJ: Will Nouran Chahinian be continuing to represent the brand in Canada? If
not, who will the new representative be?

OB: Mr. Chahinian will no longer be an authorized representative for the
brand. The Canadian market will be represented by the following: Pierre
Bernheim, director of international sales and grandson of Raymond Weil;
Daniel Lepage, general sales agent; and Dan Lewis, western sales agent.
Between them, Daniel Lepage and Dan Lewis have 22 years of experience with
Raymond Weil.
CJ: What will be the main change for retailers? Advantages? Disadvantages?

OB: We have a lot in common with our Canadian retailers, as we are both
family-owned and run. We share a common goal: to build the future of our
brand. Together, we can develop the business and strengthen the achievement
of new objectives regarding our development and sustainable growth in the
Canadian market. The establishment of our structure for Canada will allow
for more direct communication, a better understanding of global initiatives,
more proximity, reactivity and develop a concrete foundation on which to
build our long-term partnerships.

CJ: Will delivery, shipment and payment terms change?

OB: Any changes will only be based on the necessity to enhance
service and

CJ: Will you be offering any new retailer support programs in terms
of POS
merchandising, in-store boutiques, etc?

OB: We will be implementing the universal brand image throughout Canada.
This does include in-store boutiques, merchandising, marketing and
advertising. We have already begun this phase and will continue the
enhancement throughout all retail locations. This is the first and one of
the most exciting elements of the new Raymond Weil Canada exclusive
CJ: How has the brand changed over the past five years, in terms of product
offering and price points?

OB: Raymond Weil stands out for its dynamic and pioneering character,
constantly striving to create timepieces, which represent the brand’s values
of independence, creativity and watchmaking savoir-faire at attractive
prices. The strategy adopted in recent years has contributed to Raymond
Weil’s impact on the watch-making world. Key factors in the firm’s success
include the constant renewal of its product range, introduction of new,
increasingly sophisticated mechanical timepieces, and the strengthening of
collections positioned at the lower end of the price range.

CJ: Going forward, what can we expect from the brand in 2011? What are your
plans for growing the Raymond Weil business in Canada?

OB: Canada was among the first countries (out of 90) that sell Raymond Weil
watches today; having established a Canadian distribution in 1979, it has
long been part of the brand history. Today, our family is committed to
strengthening the luxury watchmaking legitimacy of the brand by creating an
even more appealing image and developing new models which meet higher
quality standards that reflect the evolution and creativity of Raymond Weil.
Through the implementation of a more selective distribution policy in
Canada, we aim to enhance our presence and market visibility, while offering
refined luxury timepieces at attractive prices.

CJ: You launched a new ladies model in 2009. Where do you see the future of
Raymond Weil watch designs and are there other new collections planned? What
is your biggest seller in Canada?

OB: Consistent with international trends, Canada’s best selling collections
are currently Noemia and Freelancer. Our timepieces stand out for their high
quality precious materials and their emphasis on aesthetic appeal. With an
already strong core of men’s and ladies’ classic timepieces, Raymond Weil
continues to develop a modern and diversified brand by refining the
horological segment of its new and existing mechanical timepieces.

CJ: How many retail outlets do you have now in Canada? Do you plan to
increase/reduce that number?

OB: Currently we have opened 80 points of sale throughout Canada. In order
to build on our exclusivity, Raymond Weil Canada will look to promote those
accounts. It will also create some new partnerships that we believe possess
a strong growth potential in regions or cities where we can expand

Frederique Constant Official Timekeeper of The Peking to Paris Motor Challenge

Frédérique Constant is proud and honored to have been selected as the Official Timekeeper of The Peking to Paris Motor Challenge, taking place from September 10th till October 16th, 2010.

Frédérique Constant will be the exclusive sponsor of this legendary and prestigious classic car event, of which the first edition took place as far back as 1907.

The idea for the race came from a challenge published in the Paris newspaper Le Matin on January 31st 1907, that stated:

"What needs to be proved today is that as long as a man has a car, he can do anything and go anywhere. Is there anyone who will undertake the challenge to travel from Peking to Paris by automobile?"

The route for the 2010 edition of 'The Ultimate Driving Adventure' runs from the Great Wall in China, through Mongolia, then briefly into Russia before turning south west into Kazakstan, Uzbekistan, Turkmenistan, and via Turkey, Greece and Italy into France to finish on the famous Place Vendôme in Paris. The trail follows the historic Silk Route and the participating drivers will have days off in fabled cities such as Almaty and Samarkand.

During this extremely demanding road rally, no less than 230 drivers and navigators ˆ and their 165 classic and vintage cars dating from the 1920s to the 1960s ˆ will cover over 16'000 km (9'000 miles) in approximately five weeks time.

For Frédérique Constant, sponsoring the Peking to Paris Motor Challenge forms an exciting and logical new chapter in its history of being part of classic car events around the world. If there is one element that is required to take part in the Peking to Paris Rally, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of luxury watchmaking.

Under the premise of its slogan 'Live your Passion' the brand encourages people around the world to follow their passion. Being part of The Great Peking to Paris Expedition perfectly reflects this devotion. All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippe will be awarded with an exclusive Frédérique Constant timepiece, upon their glorious arrival in Paris.

WJA awards $20,000 in student scholarships

The Women’s Jewelry Association Scholarship Committee has awarded $20,000 in scholarships to six students. Funds for the scholarships are generated through donations and purchases during the Silent Auction held in conjunction with WJA’s Awards for Excellence Gala. This year, the gala will be on Mon., July 26 at Pier 60 in New York City.

Lisa Slovis Mandel, WJA national scholarship chairperson, explained that WJA offered scholarships in two categories: 1) Designer scholarships based on slide entries of finished pieces, and 2) Non-designer scholarships based on essays from students training to become bench jewelers, appraisers, gemologists, retailers, and other jewelry career professionals. The association received applications from students attending 40 different schools.


$5,000 June Herman Scholarship
Sara Gallo-Cornell – Millersville University of Pennsylvania
Gallo-Cornell is pursuing a Bachelor of Science in education and a Bachelor of Fine Arts. She would like to inspire future generations of art students and help them through the learning process.

$3,500 Scholarship
Hyeyeon Park– Rhode Island School of Design
Park impressed the jurors with her unique draping of jewelry over the shoulder and at the neckline. She will be starting her Master of Fine Arts program in the fall.

$3,500 Scholarship
Jungwha Kim – Long Beach City College
Kim has been inspired by abstract painting to incorporate found objects into her metalwork, meeting the challenge of creating fine jewelry with these undefined organic forms.

$2,500 Scholarship
Avery Lucas – University of Massachusetts-Dartmouth

$2,000 Scholarship
April Field – University of the Arts-Philadelphia


$3,500 Scholarship
Brittany Cox – West Dean College, Conservation of Clocks
Cox is studying to become a mechanical music, automaton conservationist. She has completed a one-year SAWTA/WOSTEP certified Swiss Watch Making School and is presently at the West Dean College in England. Cox is WJA’s first recipient enrolled in a program outside the United States.

Scholarship Program:
On behalf of the scholarship winners, WJA thanks those who contributed to the Scholarship Program through donations and purchases during the Silent Auction, which is held in conjunction with WJA’s Awards for Excellence Gala, This year, the gala will be on Mon. July 26 at Chelsea Pier in New York City. The association gratefully acknowledges all sponsors for their contributions, including the generous support of the Marilyn DaSilva Fund.

The Scholarship Committee comprises Lisa Slovis Mandel (Scholarship Committee chairperson), Jayne Schultz, Belinda Duva, Karen Golembeski, Karen Janowski, Kendra Bridel-Weinman, Lita Asscher, Corrie Slivia, Carole Diamond, Kimarie Brunette, Betty Sue King, Alix Hart, and Anne Blumer.

Tuesday, July 20, 2010

Israeli Diamond Industry Reaches Out to India at IIJS Mumbai

The Israeli Diamond Industry is once again participating in the India International Jewelry Show (IIJS) to be held in Mumbai from August 19 – 23, 2010. An Israel Diamond Pavilion, organized by the Israel Diamond Institute Group of Companies (IDI) will include 7 Israeli companies. This is the third time that IDI has organized a national pavilion at the show.

IDI sources said that interest in exhibiting in the show was high and space was limited, thereby creating a waiting list of Israeli companies. The companies exhibiting are: AG Diamond Direct Ltd., EZ Diamonds, Hausman Diamond Manufacturers, Julius Klein – Eliaz Diamonds, Niru Diamonds, Schachter & Namdar Asia and Shlomo Bichachi Diamonds Ltd.

As in previous years IDI will have an image booth within the pavilion at 1B037, which will provide buyers with information about the Israeli Diamond Industry and the advantages of doing business with Israel, and will register industry members for the Israeli Diamond Industry Portal site and on-line data base.

IDI Chairman Moti Ganz said that it was very important for the Israeli Diamond Industry to forge ties with the Indian industry. “As two of the world’s leading diamond centers, Israel and India can complement each other in both manufacturing and trading. We believe in the great potential of this enormous market, which is growing at a very rapid pace,” he said.

IDI Managing Director Eli Avidar said that the institute was actively supporting the enhancement of ties between the two diamond industries. “We encourage Israeli companies to explore business opportunities with the growing Indian market. Our belief in the Indian diamond industry has led us to initiate memorandums of understanding with the GJEPC and the GJF, which were signed in late 2009 and early 2010. We look forward to strengthening the ties between the industries in the coming IIJS show,” said Avidar.

First course in eco-sustainable jewellery design

The Politecnico di Milano has announced that it will conduct its first-ever international course in eco-sustainable jewellery design from March 14 to March 19, 2011. The course is being organised in cooperation with CIBJO and the World Jewellery Confederation Education Foundation (WJCEF), which is the body established by CIBJO to advance the principles of Corporate Social Responsibility in the jewellery industry.
"What do we mean when we say 'eco-sustainable jewellery'?" said Professor Alba Cappellieri, who is in charge of the curriculum at the Politecnico di Milano 's Interdisciplinary School of Design. "We refer to jewellery that promotes both social and environmental sustainability. That means it complies with the principle that it meets the needs of the present generation without compromising the ability of future generations to meet their own needs. This is prerequisite that we developed together with CIBJO and WJCEF, which are the only bodies in the international jewellery sector to be formally affiliated to the development programme of the United Nations."
The course will be conducted in English at the Politecnico di Milano's POLI.design campus in Milan. It will include two parts, with the first dealing with the theory of eco-sustainable jewellery (7 hours) and the second part being a hands-on workshop (28 hours). Instruction will be provide by lecturers from the design department of the Politecnico di Milano and world renowned experts in sustainable jewellery design, who will work together with the students on their practical assignments.
A maximum of 30students will be admitted to the course, and attendance will be mandatory in order to graduate.
Applicants for the course should be first and second level graduates holding a high school-level diploma from an art school or goldsmith institute, as well as professional jewellers wishing to specialize in eco-sustainable jewellery design. Candidates will be accepted following an evaluation by the acceptance committee of their professional curriculum vitae (CV).
The cost of the eco-sustainable jewellery design € 1,000 plus 20 percent VAT. Number of scholarships will be available, and in order to apply for one candidates should email their application forms and CVs to formazione@polidesign.net at the Politecnico di Milano by October 30, 2010.
Founded in 1863, the Politecnico di Milano is the oldest university in Milan. With about 38,000 students, it the largest technical university in Italy.
For more information about the eco-sustainable jewellery design, please contact:
Ufficio Coordinamento Formazione
Via Durando 38/a_20158 Milano, Italy
Tel: +39 02 2399 7275
Fax: +39 02 2399 7217
Email: formazione@polidesign.net
Website: www.polidesign.net

James McTamney & Co, Inc celebrates 150th anniversary

This year, Toronto jeweller James McTamney & Co, Inc celebrates its 150th anniversary. McTamney’s is renowned for its fine selection of vintage and new jewellery, watches, custom jewellery design, intriguing selection of giftware, and superb customer service.

McTamney’s began in 1860 when John Fleming and two partners founded a land bailiff operation. They quickly diversified: today McTamney’s is pre-eminently a jeweller. In the late 1880s, Fleming hired McTamney, who gradually bought out Fleming, completing the deal in 1908. McTamney renamed the business James McTamney & Co. His descendents have been owner/operators ever since: Current President Chris Shortt and his wife Floreen, who is Vice President, are the fourth generation, and their son Jeffrey, who is in sales, is the fifth.

McTamney’s has been at its present location at 139 Church Street since 1916. It is as much a Toronto landmark as the Metropolitan Church across the street. To mark the anniversary, McTamney’s is hosting a “then and now” celebration, Gold Rush Days, for 250 distinguished guests. The store is “now,” showcasing McTamney’s vendors. Guests enjoy refreshments before ambling across Church Street to “then”, a marquee tent on the grounds of the Metropolitan Church. More refreshments will be served while guests listen to live music. The event will be held on September 16, 2010.

McTamney’s is publishing a keepsake book, “Good as Gold” and sponsoring a design competition for students in the Jewellery Design program at George Brown College, Toronto. $150 from every piece sold goes to the Cystic Fibrosis Foundation.

IDC Rules in Russian at 34th World Diamond Congress in Moscow

The International Diamond Council (IDC) released the Russian translation of the "IDC Rules for Grading Diamonds" today in Moscow, on occasion of the 34th World Diamond Congress, the biennial congress of the World Federation of Diamond Bourses (WFDB) and the International Diamond Manufacturers Association (IDMA).

During a short ceremony, IDC chairman Stephane Fischler presented a bound copy of the Russian language version of the IDC Rules to Sergey Oulin, chairman of the Diamond Chamber of Russia, and host of the congress.

In his address, Fischler noted that the distribution of the IDC Rules in other languages, in addition to the authoritative English version, would make a significant contribution toward the proliferation of a single, authoritative, international set of diamond nomenclature in markets that until recently had had little or no access to the information and therefore could not be shared with consumers.

"This indeed is the core mission of the IDC: a globally accepted, clear and transparent grading nomenclature, to secure and enhance consumer confidence in polished diamonds," Fischler stated.

Fischler said the Chinese translation was published in June as the first of a series of translations that IDC aims to make available. "Last month, the IDC rules were published in Chinese. The release of the rules in Russian are yet another step in making them accessible to a wider audience," he said. "We are now looking at translating the rules in other languages such Japanese, Spanish, Arabic, Portuguese, Italian and French," he noted.

Fischler called upon the delegates of the WFDB and IDMA to support the creation of additional translation projects. "You are in an ideal position to assist in creating translations and your members will the first to enjoy the immediate benefit of having the rules available in their own languages," he noted.

The IDC Rules and the translations in Russian and Chinese are now available for downloading from the IDC website.

Sonia Piliguian joins Noble

We at Noble are thrilled to announce the addition of Sonia Piliguian to our team of experts. She will be working in a leadership capacity in our newly restructured Tools & Equipment division. Sonia has a wealth of knowledge and expertise in the tools and equipment industry with over 25 years of working experience as the owner of Piliguian Machine & Tool. A well known figure in the jewelry tool trade, Sonia will be pleased to answer all of your questions and assist you to chose the right tools, equipment, findings and specialized products. She is available for in-person consultation Monday through Friday in the newly designed Noble showroom – stop by any time for advice, information, and overthe-counter purchasing! If you cannot make it to our showroom, you can contact Sonia by phone at 514-278-8500 ext. 2118 or via e-mail at sonia.piliguian@noblepack.com.

Sirius Star Diamond in select jewellers throughout Western Canada and select US markets

Embee Diamonds’ Sirius Star Diamond, a new diamond shape with 81 facets - is now available to an exclusive network of leading independent jewellers across British Columbia, Alberta and Saskatchewan. These established independent jewellers are all respected and trusted diamond specialists and in months to come will offer the largest selection of Sirius Star diamonds, in a range of sizes and prices, polished by master diamond cutter Mike Botha and his growing team of Canadian cutters and polishers, handpicked from all over Canada.

Smokecloak Instant Protection for Jewellers

Smokecloak is a security device that on detection of a burglar into your business will activate and fill a predetermined space with a harmless dense vapour that will drive the thieves from your premises. We have been in use in Canada for 15 years and have thwarted many attacks on jewellers across the country. In one instance, as seen in these pictures of a real attack, the thieves left the store in less than 9 seconds empty handed.

Smokecloak is a safe and legal way of protecting your premises. The vapour is harmless and will not damage your property. The Office of the Fire Marshal has confirmed that Smokecloak can be legally installed if proper procedures are followed as outlined in the Canadian Security Association Installation Guidelines for Security Systems.

Specifically for the Canadian market, the Smokecloak products are certified to Canadian Electrical Standards by ITS and carry the ETL and CETL marks.

Smokecloak Instant Protection can be installed in premises in Canada with ULC certified alarm systems as long as they are connected to a separate burglar alarm system.

Smokecloak Instant Protection carries a worldwide insurance policy that covers liability and failure to perform in excess of $18,000,000.00.

Smoke & Screen Security Systems will give you a substantial discount if you are a member of the Canadian Jewellers Association. If you are not a member, we will pay your membership for one year so you can realize the benefit that membership has to offer.

If you are interested in learning more, please contact Kevin Paul at 1-888-376-6533 or email kgpaul@rogers.com. For more detailed information, visit our website at www.smokecloak.com.

Tuesday, July 6, 2010

Frederique Constant hosted a glamorous dinner in New York City, celebrating the Passion Awards for Charity 2010

Frederique Constant hosted the intimate Passion Awards for Charity Dinner at Cipriani Wall Street, awarding the American Heart Association with a $50,000 check for their charitable efforts to prevent heart disease and stroke. Frederique Constant’s Founder & CEO Peter Stas presented the check to Senior Vice President Helaine Baruch of the American Heart Association, witnessed by over 80 guests. Just as Frederique Constant’s success was built on passion, the people behind the American Heart Association passionately go ‘the extra mile’ to keep America’s hearts healthy. Actress Candice Accola from CW’s hit show The Vampire Diaries attended to accept the check together with Helaine Baruch.

Helaine Baruch said: “Like Frederique Constant, the American Heart Association is also driven by passion. All of our work is done with one goal in mind – to create a world free of cardiovascular disease and stroke. That’s our passion.”

Candice Accola said: “This evening as we speak about passion, Frederique Constant has recognized the American Heart Association for it's passionate work in saving lives. The American Heart Association continues to remind us of the importance of keeping a healthy heart. And after all, doesn't passion come from the heart?”.

The overriding factor for the success of Frederique Constant has been Passion. Passion that made Peter & his wife Aletta evolve from lovers of fine watches into global producers. This is why the company slogan has always been ‘Live your Passion’. And why for the third time, Peter & Aletta are proud to announce the Frederique Constant Passion Awards. Through these awards, they personally aim to reward charitable organizations that are driven by Passion, and celebrate and support their entrepreneurial success. The Passion Awards have evolved in to an institution through which Frederique Constant gives back to society, and namely to people that are less fortunate.

Peter Stas said: “Driven by Passion since we started our company, Frederique Constant is honored tonight to award the American Heart Association and their passionate projects to safe lives. We wish and hope that our donation will permit them to actualize their goal.”

Winners of the previous editions of the Frédérique Constant Passion Awards are Dr. William Novick of the International Children's Heart Foundation and Mrs. Laura Cotton of the Paint a Smile Foundation.

CIBJO, Peruvian government and industry associations agree to establish $6.2 million sustainable jewellery training programme

CIBJO, the World Jewellery Confederation, has reached a multilateral cooperation agreement with the Ministry of Trade and Tourism of the Republic of Peru (Mincetur). The agreement involves the establishment of a U.S. $6.2 million training programme, designed to improve the skills and efficiencies of 12,000 Peruvian jewellery artisans, as a first step to building a sustainable, responsible and ethical jewellery industry in Peru.

Also party to the agreement are the Peruvian Exporters' Association (Adex) and the National Service of Occupational Training in Industry (Senati). It was finalised on July 3 in Lima, the Peruvian capital.

Called "Fortalecimiento de Capacidades de la Joyería Artesanal en el marco de la Responsabilidad Social y Comercio Justo" (Building the Capacity of the Jewellery Crafts in the context of Social Responsibility and Fair Trade), the programme will be implemented over a period of at least three years in five regions of Peru, namely Arequipa, Cajamarca, Cusco, Lima and Piura. CIBJO, together with its CSR educational arm, the World Jewellery Confederation Education Foundation (WJCEF), will be responsible for coordinating the delivery of tools and services from around the world to assist the programme in meeting its goals.

"This is a very exciting challenge and opportunity, not only for CIBJO, but for all members of the jewellery sector around the world," said CIBJO President Gaetano Cavalieri. "As a leading producer of both gold and silver, Peru is keen to expand its jewellery manufacturing sector, not only to improve the added value that it receives from its natural resources, but also to provide its citizens with new sustainable economic opportunities. We hope to involve as many of our members as possible from around the world, enabling the Peruvian industry to benefit from our collective knowledge and experience, and so demonstrate the commitment of our industry to proactive CSR and helping meet the United Nation's Millennium Development Goals."

Erin Tracy Designs launches new studio in Toronto's Liberty Village

Erin Tracy (www.erintracydesigns.com) is noted for her exquisite engagement and bridal rings but also specializes in fashion rings, bracelets, necklaces and earrings. Tracy has recently re-located to a beautiful space in Liberty Village.

“I place importance on the process of the designing and creating pieces that have a presence on the body, and that will allow for individual connection between the wearer and the work,” says designer and owner Erin Tracy. “When working on bridal pieces, I focus on making sure that they will be treasured for a lifetime and they reflect the individual – not just what is trendy this season.”

Erin Tracy Designs has been attracting attention from people all over the globe with excellence in craftsmanship and innovation of material use and combination. The designer brings a passion and influence from her travels and the world around her and combines materials such as gold and wood, rich colors and versatile shapes - perfect for making a statement this summer and beyond.

She promotes customized jewelry because the wedding is only one day of your life; the rings will continue to live on and are constant reminders of the special union that you have.

After six years in business, Erin Tracy Designs has acquired a distinguished place in the jewelry industry. The Canadian company is now renowned internationally for the elegance and simplicity of their handcrafted jewelries. Erin Tracy specializes in rings, bracelets, necklaces and earrings. The choices and combination of materials such as gold and wood, rich colors and versatile shapes set Erin Tracy Designs apart.

Tracy’s philosophy is to create the most suitable jewelry, that is, to create a true relationship between the individual and the ornament. Thousands have been touched by her ability to transpose the most complex ideas into simplistic elegance.

Having built a strong reputation in North America, the collections have been featured in various trade shows, commercials, and editorial shoots. In 2004, after participating in a worldwide-juried competition, Tracy was picked to feature her work in the Lark’s Book 1000 rings. Moreover, since graduation from the prestigious Ontario College of Art and Design, Tracy won the Women’s Mining Association of Canada award from the Ontario Craft Council in 2003, and is also a two-time winner of the Carol Rapp Award from the Ontario College of Art and Design in 2002-2003.

Longines re-issues a timepiece that was specially designed for Charles Lindbergh

In 1933 the American aviator Charles Lindbergh set off with his wife on a trip of 47,000 km around the North Atlantic. Having achieved a remarkable technical and human feat in being the first man to fly non-stop across the North Atlantic in his Spirit of St. Louis, Lindbergh wanted to explore possible future air routes across the far north before returning to the USA via Cape Verde and Brazil. The equipment Lindbergh took with him on his long expedition included a wrist chronograph created specially by Longines for this very purpose. Today Longines is re-issuing this exceptional timepiece, known as the Longines Lindbergh’s Atlantic Voyage Watch, as a tribute to the historical feat achieved by this pioneer of the skies.

In the wake of his solo flight in 1927 from New York to Paris – the first non-stop flight across the North Atlantic – Charles Lindbergh gained international fame and was in great demand by aviation companies, which were being developed at the time. Wanting to be of service, Lindbergh decided in 1933 to investigate possible air routes across the far north with his wife, Anne Morrow Lindbergh. The young couple set off from New York on a trip of some 47,000 km that would take them to New Foundland, Greenland, Iceland, Denmark, Sweden, Finland, Russia, Great Britain, France, the Netherlands, Switzerland, Portugal, the Azores, the Canary Islands and Cape Verde before returning to the USA via the Gambia, Brazil and Cuba.

For this expedition, Lindberg decided to take a powerful aircraft with a 710 hp engine and a variable propeller. He also took two radios and an inflatable canoe in case they were forced to eject from the aircraft. During their trip, they christened their plane the Tingmissartoq, which is an Inuit word meaning “the one that flies like a great bird”. Lindbergh’s navigational instruments included a directional gyroscope, an artificial horizon, an icing gauge and two aperiodic compasses, all of which were the very latest equipment at that time. But Lindbergh also took with him a Longines chronograph developed specially for his flight to Greenland and the far north.

This time-piece had a wristwatch chronograph movement with a 30-minute counter. It measured time to the fifth of a second and the chronograph mechanism also had a tachymeter that could measure speeds of up to 500 kph. With the flying conditions that were experienced by the Lindberghs, a reliable time-piece was one of the final safeguards as far as navigational instruments were concerned.

Longines’ creation of this timepiece for the Lindberghs’ trip around the North Atlantic was evidence of the confidence that the American aviator had in the Swiss watch manufacturer. In 1927 the time-measuring instruments created by Longines enabled the International Aeronautical Federation, for which the company had been an official supplier since 1919, to measure the duration of Lindbergh’s flight from New York to Paris with great precision.

Subsequently, by virtue of his experience as a pilot and navigator, Lindbergh devised a system to improve the aerial and nautical navigation of the period. He contacted Longines, who put his invention into practice by producing the Lindbergh Hour Angle watch. Together with a sextant and a nautical almanac, the watch could be used to determine geographical position by calculating one’s exact longitude. In 1933, to mark its productive collaboration with Lindbergh, Longines designed the watch chronograph especially for the Lindbergh’s’ trip around the North Atlantic.
Today, Longines is re-issuing this time-piece under the name of the Longines Lindbergh’s Atlantic Voyage Watch as a tribute to the long trip undertaken by the couple across the far north. This mechanical wrist chronograph has a diameter of 47.50 mm and a self-winding movement. Just like the original model, it has small seconds at 9 o’clock and a 30-minute counter at 3 o’clock. The time and time measurements are displayed using hands of blued steel on a silvered dial with a white surround and the watch has a tachymeter for measuring speeds of up to 500 kph. The model has a sapphire glass and a solid case back that protects a transparent back cover through which the workings of the movement can be admired. The watch is mounted on a genuine brown alligator strap. The new versions are in either steel or rose gold. The Longines Lindbergh’s Atlantic Voyage Watch constitutes an exquisite contemporary version of a timepiece that was part of a great aeronautical adventure.

The Longines Lindbergh Atlantic Voyage is available for $5,800 at authorized retailers across Canada.

Birks Donates $42,500 to the Canadian Olympic and Paralympic Teams Via the Canadian Olympic Foundation

BIRKS, the official jewellery supplier for the Vancouver 2010 Olympic and Paralympic
Winter Games, presented a cheque in the amount of $42,500 to the Canadian Olympic Foundation in support of Canadian
Olympic and Paralympic athletes. This donation comes from a portion of the proceeds from sales of BIRKS’ Vancouver
2010 Olympic Collection of jewellery, gifts and accessories designed, made and retailed by BIRKS.
“BIRKS’ involvement in the Vancouver 2010 Olympic Games has surpassed all of our expectations. We are happy to be
able to continue to support our Canadian Olympic and Paralympic athletes as they strive for excellence and innovation –
these being core values that guide our Company,” stated Thomas Andruskevich, President and CEO of Birks & Mayors
“We are so thrilled to accept this generous gift in support of our Canadian athletes. BIRKS has always produced pieces
with the highest standards of quality and their Vancouver 2010 Olympic Collection was no different. They made it possible
to bring home a beautiful keepsake of the Games while helping our athletes achieve their dreams,” said France Chrétien
Desmarais, President of the Canadian Olympic F oundation.
BIRKS also looks ahead to supporting an Olympian’s favorite cause. BIRKS will hold an exclusive fundraiser supporting
brand ambassador Jenn Heil’s favorite charity campaign Because I Am A Girl on September 30th 2010 at the Montreal
flagship store.

IDMA has busy agenda for 34th World Diamond Congress in Moscow

With the 34th World Diamond Congress less then three weeks away, the International Diamond Manufacturers Association (IDMA) is setting its agenda for the three day-event.

"The developments in the rough diamond market and the way these affect our businesses will be at the top of our agenda," said IDMA President Moti Ganz. "In Moscow, we will take a good look at the difficult position of diamond manufacturers in the supply pipeline. On the one hand, we continue to buy rough diamonds for cash payments, while on the other our clients continue to demand we provide them with favourable, long-term credit for the polished goods we produce," the IDMA president stated.

Ganz said that diamond manufacturers are determined to phase out their traditional role as those who bear the brunt of the financial burden in the diamond supply pipeline. "The recent economic crisis has driven home the message that the financing structure of the diamond supply pipeline needs to change and that its burden must be carried by all parties throughout the pipeline and not only by the manufacturers."

International diamond industry analyst Chaim Even Zohar will present an overview of the rough diamond market to IDMA members, while Dione Kenyon, President of the US Jewelers Board of Trade (JBT) will address the issue of credit in the jewelry industry. The JBT is renowned for its directory, commonly dubbed the "Red Book," that offers a detailed credit rating of its listed members. "We need to learn or re-learn how to work in the downstream market and assure that those to whom we sell our diamonds are worthy of being entrusted with our goods," Ganz said.

Other speakers will be Sergey Oulin, president of the Russian Diamond Chamber and the host of 34th WDC, as well as Matt Runci, president of Jewelelrs of America (JA) and the Responsibile Jewelry Council (RJC).

The outcome of the intersessional Kimberley Process meeting held in Tel Aviv last week ,where members were unable to reach a decision regarding diamonds from Marange in Zimbabwe, will also be discussed. "The untenable situation in the Marange diamonds fields will be part of our intensive discussions during the congress. At this point in time, we can only hope that the government of Zimbabwe will refrain from making any diamond shipments until all parties are in agreement," Ganz stated.

WFDB President issues stern warning regarding Marange Diamonds

Further to the KP intersessional meeting and in anticipation of the forthcoming 34th World Diamond Congress and WDC meeting in Russia, Avi Paz, president of the World Federation of Diamond Bourses (WFDB) called upon all stakeholders -- governments, NGOs and industry members -- to cooperate in working towards a solution to the Marange Mine issue that would be viable and acceptable to all sides.

In the meantime, Mr. Paz issued a stern warning to members of the industry, reminding them that diamonds originating from Marange should not be purchased until approved by the Kimberley Process Working Group on Monitoring. As no approval has yet been given, any member found doing so will be subject to WFDB disciplinary procedures.

Mr. Paz hailed the Kimberley Process Certification Scheme and emphasized the exemplary role the diamond industry plays in advancing complete transparency in the rough diamond supply pipeline.
He also praised the work of KP Chairman Boaz Hirsch, World Diamond Council President Eli Izhakoff, Stephane Chardon, Chair of the Working Group on Monitoring (WGM), representatives of the various governments and non-governmental organizations (NGOs).

"There is no other industry in the world that has taken regulatory measures similar to that of the KP," Paz said. "In addition, we have seen no other industries come together to assure that its products are untainted. The fact that the diamond industry is under scrutiny is because all parties who are involved have a common interest in protecting the integrity of the global diamond industry and trade, and as such advance consumer confidence in diamonds."