Birks Donates $42,500 to the Canadian Olympic and Paralympic Teams Via the Canadian Olympic Foundation

BIRKS, the official jewellery supplier for the Vancouver 2010 Olympic and Paralympic
Winter Games, presented a cheque in the amount of $42,500 to the Canadian Olympic Foundation in support of Canadian
Olympic and Paralympic athletes. This donation comes from a portion of the proceeds from sales of BIRKS’ Vancouver
2010 Olympic Collection of jewellery, gifts and accessories designed, made and retailed by BIRKS.
“BIRKS’ involvement in the Vancouver 2010 Olympic Games has surpassed all of our expectations. We are happy to be
able to continue to support our Canadian Olympic and Paralympic athletes as they strive for excellence and innovation –
these being core values that guide our Company,” stated Thomas Andruskevich, President and CEO of Birks & Mayors
Inc.
“We are so thrilled to accept this generous gift in support of our Canadian athletes. BIRKS has always produced pieces
with the highest standards of quality and their Vancouver 2010 Olympic Collection was no different. They made it possible
to bring home a beautiful keepsake of the Games while helping our athletes achieve their dreams,” said France Chrétien
Desmarais, President of the Canadian Olympic F oundation.
BIRKS also looks ahead to supporting an Olympian’s favorite cause. BIRKS will hold an exclusive fundraiser supporting
brand ambassador Jenn Heil’s favorite charity campaign Because I Am A Girl on September 30th 2010 at the Montreal
flagship store.