Tuesday, June 29, 2010

OMEGA opens a glamorous new boutique in Via Condotti

OMEGA celebrated the opening of its new boutique at Via Condotti 38-40, one of the world’s most glamorous shopping avenues. The new boutique, OMEGA’s second in Italy, was officially opened by Stephen Urquhart, president of OMEGA, who commented on the event, “We are very happy to have found such a prestigious location for our boutique in Rome. The new space in Via Condotti is the ideal setting for our brand and is the perfect complement to the other great OMEGA Boutiques in the world including those in Paris, New York, Tokyo and Shanghai.”

Joining him for the ribbon cutting were actress and OMEGA brand ambassador Caterina Murino, Laura Petrini, Manager of Swatch Group Italy and Andrea Nunziata, Brand Manager of Omega Italy.

The Boutique, with a total floor space of 240 square metres over three levels, has a uniquely Roman blend of elements – it is at once historic and contemporary. It is located in an 18th century building which is also home to the beautiful Church of Santissima TrinitĂ . In fact, some of the Boutique’s windows look directly into the church’s garden. It is OMEGA’s 60th corporate flagship boutique.

Celebrities from the worlds of entertainment and sport posed on the red carpet for OMEGA and included Margherita Bui, Enrico Lo Verso, Carolina Crescentini and Milly Carlucci along with Antonio Rossi, Pietro Mennea and Massimiliano Rosolino with his partner Natalia Titov.

The celebrities were joined by 300 invited guests at the opening ceremony which began at 7 p.m.

Following the opening at the Boutique, the festivities continued at the Casina Valadier, with the Co-Axial Cocktail Party, which was attended by customers, journalists, actors and celebrities who welcomed OMEGA to the Eternal City. OMEGA is one of the world’s best-known watch brands with global reputation based on its conquest in space (including all six lunar landings), its 162-year history of watchmaking innovation and its role as Official Timekeeper at 24 Olympic Games.

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