Tuesday, June 15, 2010

Davidson's Jewellers Raises Over $3000 for JDRF

The first annual Davidson’s Jewellers Diamond Dash took place on May 8 in Ottawa. Over 500 participants braved the inclement weather for the chance to win a $15,000 Simon G. engagement ring in support of Juvenile Diabetes Research Foundation (JDRF).

The Diamond Dash was a high-tech scavenger hunt played entirely from the participants’ cell phones. It sent teams running around downtown Ottawa, solving riddles and answering challenges. “It was a great success, and created a lot of buzz,” says Shawn Watson, the store’s general manager.

While only one couple could ultimately walk away with the diamond ring, it was the JDRF that really came out on top. The Diamond Dash raised $3,022.86 for JDRF.

JDRF is the leading charitable fundraiser and advocate of Type 1 diabetes worldwide. Its mission is to find a cure for diabetes and its complications through the support of research.

As part of the National Jewellers Charity Program, Canadian Jewellers Association will match the contributions raised by its members to a maximum of $10,000. JDRF will then allocate the donations back to the participating members’ local chapter across the country.

CJA would like to thank Davidson’s Jewellers for its innovative and exciting approach to fundraising. We look forward to the 2011 Diamond Dash. It’s sure to be another tremendous success!

For more information on JDRF and CJA’s National Jewellers Charity Program, please visit http://www.canadianjewellers.com/about-us-info-pages.asp?contentid=27519

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