The reputation of Tiffany & Co. will be enhanced with the new jewellery collection of fancy yellow diamonds. Only 1 of 10,000 diamonds is considered fancy coloured and few of those meet the Tiffany standards. This rare collection includes modern and traditional designs of yellow diamonds with white pavé diamonds, sparkling Tiffany Bezet setting with pear, heart, oval, or cushion shapes in 18karat gold, Solitaire and Statement Diamond Rings, and Elsa Peretti Diamonds by the Yard. Come October, the highest quality of fancy diamonds will be at Tiffany & Co. The brand also announced the introduction of luxury handbags as part of their 2011 strategy, with select samples being introduced in New York this fall.
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