Frederique Constant Official Timekeeper of The Peking to Paris Motor Challenge

Frédérique Constant is proud and honored to have been selected as the Official Timekeeper of The Peking to Paris Motor Challenge, taking place from September 10th till October 16th, 2010.

Frédérique Constant will be the exclusive sponsor of this legendary and prestigious classic car event, of which the first edition took place as far back as 1907.

The idea for the race came from a challenge published in the Paris newspaper Le Matin on January 31st 1907, that stated:

"What needs to be proved today is that as long as a man has a car, he can do anything and go anywhere. Is there anyone who will undertake the challenge to travel from Peking to Paris by automobile?"

The route for the 2010 edition of 'The Ultimate Driving Adventure' runs from the Great Wall in China, through Mongolia, then briefly into Russia before turning south west into Kazakstan, Uzbekistan, Turkmenistan, and via Turkey, Greece and Italy into France to finish on the famous Place Vendôme in Paris. The trail follows the historic Silk Route and the participating drivers will have days off in fabled cities such as Almaty and Samarkand.

During this extremely demanding road rally, no less than 230 drivers and navigators ˆ and their 165 classic and vintage cars dating from the 1920s to the 1960s ˆ will cover over 16'000 km (9'000 miles) in approximately five weeks time.

For Frédérique Constant, sponsoring the Peking to Paris Motor Challenge forms an exciting and logical new chapter in its history of being part of classic car events around the world. If there is one element that is required to take part in the Peking to Paris Rally, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of luxury watchmaking.

Under the premise of its slogan 'Live your Passion' the brand encourages people around the world to follow their passion. Being part of The Great Peking to Paris Expedition perfectly reflects this devotion. All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippe will be awarded with an exclusive Frédérique Constant timepiece, upon their glorious arrival in Paris.