Tuesday, July 6, 2010

Frederique Constant hosted a glamorous dinner in New York City, celebrating the Passion Awards for Charity 2010


Frederique Constant hosted the intimate Passion Awards for Charity Dinner at Cipriani Wall Street, awarding the American Heart Association with a $50,000 check for their charitable efforts to prevent heart disease and stroke. Frederique Constant’s Founder & CEO Peter Stas presented the check to Senior Vice President Helaine Baruch of the American Heart Association, witnessed by over 80 guests. Just as Frederique Constant’s success was built on passion, the people behind the American Heart Association passionately go ‘the extra mile’ to keep America’s hearts healthy. Actress Candice Accola from CW’s hit show The Vampire Diaries attended to accept the check together with Helaine Baruch.

Helaine Baruch said: “Like Frederique Constant, the American Heart Association is also driven by passion. All of our work is done with one goal in mind – to create a world free of cardiovascular disease and stroke. That’s our passion.”

Candice Accola said: “This evening as we speak about passion, Frederique Constant has recognized the American Heart Association for it's passionate work in saving lives. The American Heart Association continues to remind us of the importance of keeping a healthy heart. And after all, doesn't passion come from the heart?”.

The overriding factor for the success of Frederique Constant has been Passion. Passion that made Peter & his wife Aletta evolve from lovers of fine watches into global producers. This is why the company slogan has always been ‘Live your Passion’. And why for the third time, Peter & Aletta are proud to announce the Frederique Constant Passion Awards. Through these awards, they personally aim to reward charitable organizations that are driven by Passion, and celebrate and support their entrepreneurial success. The Passion Awards have evolved in to an institution through which Frederique Constant gives back to society, and namely to people that are less fortunate.

Peter Stas said: “Driven by Passion since we started our company, Frederique Constant is honored tonight to award the American Heart Association and their passionate projects to safe lives. We wish and hope that our donation will permit them to actualize their goal.”

Winners of the previous editions of the Frédérique Constant Passion Awards are Dr. William Novick of the International Children's Heart Foundation and Mrs. Laura Cotton of the Paint a Smile Foundation.

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