Look for the BFLY Contest in the June issue of CJ

http://canadianjeweller.blogspot.com/2010/04/look-for-bfly-contest-in-june-issue-of.html

Cartier lures women away from watches intended for men

http://www.firstwaternews.com/feature/771-1-Cartier-watches-watch-trends-luxury-watch-trends-watch-reviews-diamond-watches-enamel-watches-Cartier-Calibre-

Boucheron honours Cirque du Soleil in diamonds and sapphires

http://www.firstwaternews.com/feature/773-1-Boucheron-fine-jewelry-design-Cirque-du-Soleil-jewelry-diamond-masks

Faberge To Launch More Conventional Jewellery Collection

The recently revived Faberge, known for their luxuriously ornate eggs, is set to launch a more conventional jewellery line. Designed by French boutique jeweller Frederic Zaavy the 132-piece launch collection will use hundreds or thousands on each piece to create mosaic effects. The second collection will be going to manufacture in a few months and comes after customers requested larger gems.

Melania Trump Launches Jewellery Collection

Melania Trump, model and wife of American businessman Donald Trump, has launched her own jewellery line. The line is called Melania Trump Timepieces and Jewellery and is divided into three sub-collections – New York, Paris and Palm Springs. The collection features watches, earrings, necklaces and bracelets all priced at $200 or less.

Top Officials Support BIRKS’ Unveiling of Canadian Diamonds

In a lavish and intimate evening affair, BIRKS unveiled the first 100 diamonds certified by the Government of Ontario Canada that are now available for purchase. Hailing from the De Beers Canada Victor Mine, Ontario’s first diamond mine, these spectacular diamonds have been cut and polished at Crossworks Manufacturing Ltd. in Sudbury, Ontario. In celebration of the “Made in Ontario” diamonds, BIRKS held daylong unveiling opportunities for the industry’s top supporters and officials, including Honourable Michael Gravelle, Ontario Minister of Northern Development & Mines. This also marked the first time that the diamonds reached customers in the Province of Ontario. “BIRKS is pleased to offer our clients an increasing number of Canadian diamonds in our assortment. As an iconic Canadian institution, we believe Canadian origin diamonds resonate with our clients and are clearly supportive of our overall sustainability efforts,” stated president and CEO Thomas Andruskevich. Showcased until May, BIRKS offered its clients an opportunity to design a piece of diamond jewellery that is completely made to order from its transformation from a rough diamond to final form. This bespoke diamond event offers an experience never before seen and is a nice touch to keep clients informed and enamored with their pieces. For example, the starting price for an engagement ring will be $2,500.

Bfly Introduces New International Vice President of Sales

Butterfly Gems has announced that Martial Dubé will oversee the BFly as Vice President of Sales. He will be responsible for managing the sales team throughout the North American as well as contributing to international business development. Mr. Dubé has over 30 years experience in the industry, including a position as Executive Sales manager with the company. “We are delighted to have Martial on our executive board to help us increase our business sales division with our new partnership with the worldwide leader manufacturer of Ear Piercing Systems Inverness,” said company president Stephane Lavoie. Inverness is currently serving 46 countries with their ear piercing products in association with the new BFly concept that launched this spring.