Tuesday, December 7, 2010
Gemesis Diamond Company to Market Colourless Lab-Created Diamonds Direct to Consumers
Gemesis Diamond Company, a producer of gem-quality lab-created diamonds, announced it has realized significant product developments, the most noteworthy that it is preparing to launch high-quality colorless diamonds as part of its product portfolio. The privately-held international organization, headquartered in Sarasota, Fla., is now in full production of colorless diamonds that is said to equal the best quality mined diamonds. The colour and clarity of the diamonds being launched will be the first seen on a commercial basis. Most diamonds in current inventory average approximately half-carats, however, the sizes of the colorless diamonds have exceeded one carat. The company is in its final stages of developing its own line, designed especially for Gemesis lab-created diamonds. The brand will also launch a new e-commerce website in the coming months, combined with parallel sales through limited retailers who subscribe to the company program – including education, approach, and pricing philosophy. The company says its own Internet pricing will not undermine participating retailers. Gemesis Diamond Company has also made advances with its fancy color stones, achieving a beautiful vivid yellow color that is highly desired and recognized by the consumer. The new yellow stones will be available in significant carat weights on the e-commerce site.