Swiss watchmaker OMEGA has announced that it will invest substantially in the US market, opening nine new boutiques in the fourth quarter of 2010, followed by around twenty more. The company’s president Stephen Urquhart said that the new boutiques will support the brand’s existing retail network, nothing that the new stores would represent “an eight-figure investment and create many new workplaces in the U.S. retail environment.” OMEGA’s boutique network already includes more than 60 stores globally, mostly in high-profile shopping areas; the decision to open the new boutiques in the United States is a logical continuation of that strategy. Each of the new boutiques in the United States will carry the entire product range, including the four iconic watch lines Speedmaster, Seamaster, Constellation and De Ville as well as the company’s selection of fine jewellery and leather goods. The first of the new Boutiques is now open on Michigan Avenue in Chicago, followed by stores in Pittsburgh, Jacksonville, White Plains, Hackensack, Scottsdale, Los Angeles, Seattle and Nashville.
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