Tuesday, June 8, 2010
Top female Golfer Suzann Petterson joins TAG Heuer as brand ambassador
A long-time friend of the Swiss brand, the Norwegian golf champion Suzann Pettersen has recently joined the power pool of ambassadors proudly embodying TAG Heuer.
A determined woman of 29 and currently the No. 3 women’s golf player in the world, Suzann Pettersen feels strongly associated with TAG Heuer’s values: mainly those of quality, performance, and environmental responsibilities.
Suzann Pettersen considers herself passionate and hardworking, which contributes to her confidence and latest wins. Now one of the leading female golf figures worldwide, she has already accomplished many career feats, like the Canadian Championship 2009. Having started playing at 6 years old and having been a professional for seven years, she represents TAG Heuer’s winning spirit. The thrill of winning majors is driving her and she thrives for the best; she wishes to earn the leading position on the official LPGA Money List, as she now is second.
Alike TAG Heuer’s other female ambassador, the tennis superstar Maria Sharapova, she recognizes herself in the sporty yet sophisticated message the brand wants to convey. For Suzann, “a watch is a necessary piece of jewellery and an expression of who you are”. A fan of the brand for many years, she enjoys wearing her Link model with diamonds, as much as her Lady Aquaracer steel and gold.
As for TAG Heuer, supporting talented women echoes the increased success the women’s collection has encountered. It has also become a strong focus: to create genuinely reliable timepieces that are neither too plain nor too precious. To reach the perfect balance of casual elegance.