In 2010, the year of TAG Heuer’s 150th anniversary, the Swiss brand has been able to further extend its leadership in F1 by having under contract the two talents Button and Hamilton.
And for the first season F1 driver Karun Chandhok, the 26 years old Indian driver racing for Hispania F1, will wear TAG Heuer’s colors. Already associated with TAG Heuer since 2008, the partnership strengthened as Karun reached the pinnacle of motorsports. According to him, “precision and performance are the hallmarks of TAG Heuer, which I have always tried to live up to in my career. I have already worked closely with the brand on many occasions in the past; now to be made Brand Ambassador in its 150th year is a dream come true. I really look forward to working with them for both timepieces and avant-garde eyewear”, said TAG Heuer Ambassador Karun Chandhok.
Chinese driver Ho-Pin Tung has been joining TAG Heuer’s young driver team alongside Chandhok after starting at the Monaco Grand Prix on May 16. A former F1 test driver for Renault F1 and GP2 driver with Dams., he has been a fan of the brand since his professional debuts: ’My 1st ever sports watch was a TAG Heuer. I got it when I won my 1st race in Formula BMW Asia in 2003. Being now a TAG Heuer ambassador myself after having looked up at those sponsored before me or the current ones like Jenson, Lewis or Karun, is a stepping stone. I can’t wait to work closely with them in China and in Europe, participating in their events and promotions’’.
Jean-Christophe Babin, TAG Heuer’s CEO and Chairman, has underlined the importance of motor racing in the brand’s DNA: ‘’TAG Heuer philosophy is always to be associated with the best drivers, the best teams and the most prestigious events. While we had great successes with the last four F1 World Champions, we always keep an eye on young drivers, trying to help them to reach their F1 dream. With Karun and Ho-Pin, we are not only promoting and supporting young talents and raising their profile around the world, we are also creating a close relationship with India and China racing fans’ community in 2 very important markets for luxury timepieces. For example, both of them will participate in TAG Heuer’s 150th anniversary celebration and will take part in the Odyssey of Pioneers, the 1st world tour ever to be achieved in an electric car, our TAG Heuer Tesla Roadster, that will stop in May and June in Delhi, Beijing and Shanghai’’.
As stated by the CEO, discovering and nurturing young talents and bringing them to F1 is part of TAG Heuer’s comitted sponsoring partnerships. TAG Heuer discovered Lewis Hamilton in 2003 and offered him a fully branded TAG Heuer Formula Renault when he raced the British series. Since then Lewis has won consistently and climbed the podium to receive the F1 Title with a TAG Heuer chronograph on his wrist. At the end of 2008, to celebrate his World Champion title, Lewis helped design and promote a special edition of the Carrera chronograph, bearing his name and signature.
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